{"id":603,"date":"2022-06-24T02:17:23","date_gmt":"2022-06-24T02:17:23","guid":{"rendered":"https:\/\/www.eyenavigator.com\/user-experiences-with-eye-tracking\/"},"modified":"2026-10-29T09:40:21","modified_gmt":"2026-10-29T09:40:21","slug":"user-experiences-with-eye-tracking","status":"publish","type":"post","link":"http:\/\/www.eyenavigator.com\/en\/user-experiences-with-eye-tracking\/","title":{"rendered":"User Experiences with Eye Tracking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"603\" class=\"elementor elementor-603 elementor-308\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9682356 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"9682356\" data-element_type=\"section\" data-e-type=\"section\" 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data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2830213\" data-id=\"2830213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0cb2fe elementor-widget elementor-widget-spacer\" data-id=\"a0cb2fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4591f1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4591f1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a670d88\" data-id=\"a670d88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bad5201 elementor-widget elementor-widget-image\" data-id=\"bad5201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"188\" src=\"http:\/\/www.eyenavigator.com\/wp-content\/uploads\/2022\/06\/unknown-2.png\" class=\"attachment-large size-large wp-image-604\" alt=\"\" srcset=\"http:\/\/www.eyenavigator.com\/wp-content\/uploads\/2022\/06\/unknown-2.png 600w, http:\/\/www.eyenavigator.com\/wp-content\/uploads\/2022\/06\/unknown-2-300x94.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a267455 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a267455\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f86db0\" data-id=\"9f86db0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d62075d elementor-widget elementor-widget-text-editor\" data-id=\"d62075d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>User Experiences with Eye Tracking<\/h1><p>Eye tracking: In this article, 30 men and 30 women were asked to look at a picture for 5 seconds, and the statistics of the points they looked at with their eyes were recorded. We wanted to share these user experience results with you. <\/p><p>As a result of our studies and tests, we saw that what people express with their eyes aligns with the thoughts hidden in their subconscious. To explain this more concretely, we are sharing a test conducted on male and female participants who were unaware that their eye movements were being tracked. <\/p><h2>Where Do Men and Women Look?<\/h2><p>During the test, 30 men and 30 women were asked to look at the picture above for 5 seconds.<\/p><p>This map shows the eye-tracking heat map for women, meaning the points they looked at.<\/p><p>This map also shows the eye-tracking heat map for men, meaning the points they looked at.<\/p><p>NOTE:<\/p><p><img decoding=\"async\" src=\"https:\/\/cdn.discordapp.com\/attachments\/981818787160543262\/983300684617220116\/unknown.png\"><\/p><p>The red color on the map shows that the point was looked at for a longer time than the other points through eye tracking.<\/p><p>The result was really surprising. As you can see here, Men and Women are way more different than expected. <\/p><h3>If we were to look at the results of the eye tracking research<\/h3><p>Women pay more attention to the ring on a man&#8217;s left hand to tell if he&#8217;s married.<\/p><p>Men, on the other hand, care more about a woman&#8217;s face, chest, and stomach than her marital status.<\/p><p>Women are especially interested in bikinis. Men, on the other hand, aren&#8217;t really interested in what the woman is wearing. <\/p><p>Learning such important details is almost impossible with classic research methods, but with EyeNavigator, it is now possible to uncover them.<\/p><p>People can&#8217;t always tell the truth, just the truth. There are many reasons for this, like social taboos or simply not being able to think of it at the moment. <\/p><p>Because eye movements are very fast, our eyes reveal the definite truths to us by making subconscious movements before our thoughts can even settle.<\/p><p>If we need to give an example about the usage areas of this technique;<\/p><p>The sender wants to send a marketing email and send the email they prepared earlier.<\/p><p>When the recipient opens the email, they spend the first few seconds checking whether the email is useful. Based on this decision, they&#8217;ll decide whether to throw the email in the trash or not. <\/p><p>The point we focus on is making sure that the email content can grab the recipient&#8217;s attention in just a few seconds.<\/p><p>With EyeNavigator Studio, we visually present user experiences on your products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be6ac41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be6ac41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5d0aef\" data-id=\"f5d0aef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div 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elementor-section-height-default\" data-id=\"ff6c3ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;pyramids&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M761.9,44.1L643.1,27.2L333.8,98L0,3.8V0l1000,0v3.9\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0402e4a\" data-id=\"0402e4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89d65ee elementor-widget elementor-widget-text-editor\" data-id=\"89d65ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Eye Tracking System for the Physically Disabled<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-80e03a1\" data-id=\"80e03a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd22498 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cd22498\" data-element_type=\"widget\" data-e-type=\"widget\" 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